Pitbull awakens another one of our five senses. Not satisfied by taking control of our ears with his music, our eyes with his gorgeousness & product endorsements wherever we look. Pitbull is about to take control of our sense of smell too as Mr Worldwide teams up with Givaudan and announces the creation of two new fragrances for women and men, named Pitbull.
Pitbull for Men consists of bergamot, sage, violet, mandarin and musk to name a few.
Packaging for both male and female is simple, effective and elegant. The Pitbull for men bottle is in black. Almost as if dressed in Mr Worldwide's signature suit colour. Inspiration of the shape of the long bottles for both scents appear to have come from Pitbull's travels where he came across mighty buildings such as in Shanghai, Malaysia and also Dubai (where the next building built is likely to be taller and greater than the last!) Pitbull is reported to want the shape of the bottles to express "simplicity, sexy, powerful"
Pitbull's fragrance for the mamitas is packaged in white containing a blend of vanilla, raspberry, mandarin, nectarine blossom, freesia, apple, jasmine, musk creamy woods and amber. Despite being one of those women that have a select few yet always comes back to a 'signature' scent, I may well be converted into giving it a sniff and mixing it up just by the sound of some of the ingredients. Who am I kidding? Maybe a whole crate shipped in for the love of Pit!
Further inspiration into breaking into the fragrance market has come from growing up in a female-dominated household. Pitbull is reported to have said that being raised by his mother who Pitbull also says was his father, Pitbull would be surrounded by great scents when he was even more of a Lil' Chico and intrigued by the way he used to see his mother mix them according to her outfits. Pitbull is also said to have disclosed the fact that he likes to mix and match a few fragrances together himself and see what this attracts and see's himself as a walking focus group.
Although officially to be unveiled at Mr Worldwide's New Years Eve concert in his hometown at the American Airlines Arena, pre-sales start on the 1st December ( you know what to get as a 'somewhere around Christmas' gift or place a copy of this as a subtle hint in front of someone!)
We knew It was just a matter of time before we see a Pitbull fragrance- three years ago I imagined it's name as 'Armando' with the name and logo in soft italics. Nevertheless move over Beck's, Pitbull fragrances are on the way! What's next? Apart from having those piercing eyes on fashion, accessories and beauty products, in line with Pitbull's globe trotting there seems to be a line up of new brand extensions of the fragrance covering various locations Mr Worldwide has been to. Starting off in his hometown in the 305 with Pitbull Miami (2015) Pitbull Rio(2016) Pitbull Berlin and let's give it up for the the two words I love to see sitting next to each other with the 'in' missing in between - Pitbull London!
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